{ "name": "CoilDesk HVAC Marketing Lead Index", "title": "HVAC Marketing Lead Index", "url": "https://coildesk.com/datasets/hvac-marketing-lead-index/", "csv": "https://coildesk.com/datasets/hvac-marketing-lead-index.csv", "markdown": "https://coildesk.com/datasets/hvac-marketing-lead-index/index.md", "computed_at": "2026-10-05", "license": "https://coildesk.com/terms", "headline": "The HVAC Marketing Lead Index carries 9 published figures read from 9 sources' own pages, from 59 to 5,000 USD, read 12 September 2026.", "quotes": [ "The HVAC Marketing Lead Index carries 9 published figures read from 9 sources' own pages, from 59 to 5,000 USD, read 12 September 2026.", "9 of the 31 named sources read in full publish a figure; 22 publish none, read 12 September 2026." ], "citation": "\"CoilDesk HVAC Marketing Lead Index\", updated 2026-10-05, https://coildesk.com/datasets/hvac-marketing-lead-index/.", "changed_since": null, "national": { "unit": "USD", "n": 9, "median": 150, "min": 59, "max": 5000, "p25": 97, "p75": 1349.5, "mean": 955.5556, "units": { "USD": 9 }, "published_sources": 9, "named_sources": 35, "read_sources": 31, "not_published": 22, "published_share": 0.29 }, "by_axis": {}, "rows": [ { "source": "99 Calls: HVAC Leads", "url": "https://99calls.com/HVAC-Leads.htm", "figure": "$99 ", "value": 99, "unit": "USD", "vat": null, "axis": {}, "retrieved_at": "2026-09-12", "quote": "Have 99 Calls build and host a site for your business for just $99 per month.", "source_class": "primary-provider-own-site", "text_sha256": "e804d5ee3b63e8cd790951962837555f62687b4afbe98d41c314e0957fec31a0" }, { "source": "RS Gonzales: hvac seo packages", "url": "https://rsgonzales.com/hvac-seo-packages/", "figure": "$2,200", "value": 2200, "unit": "USD", "vat": null, "axis": {}, "retrieved_at": "2026-09-12", "quote": "$2,200/mo", "source_class": "primary-provider-own-site", "text_sha256": "8790c93783f80c3354406b490a4cbb165d902cc65e5c59ee25a9676e61960e32" }, { "source": "Hello Web Designs: how much does an hvac website cost", "url": "https://www.hellowebdesigns.com/blog/how-much-does-an-hvac-website-cost/", "figure": "$150", "value": 150, "unit": "USD", "vat": null, "axis": {}, "retrieved_at": "2026-09-12", "quote": "My plan is $150/month with $0 down, and it includes a custom-coded design, hosting, unlimited edits, SEO, and Google Business Profile setup.", "source_class": "primary-provider-own-site", "text_sha256": "0f54934a451941c0f740c2a03c6f40d33150e208312ce70ac1c74c576f4e211a" }, { "source": "Sureshot Systems", "url": "https://www.sureshotsystems.com/insights/hvac-marketing-agency-pricing-guide-2026-commercial-retainers-performance-based-models-roi-benchmarks", "figure": "$5k", "value": 5000, "unit": "USD", "vat": null, "axis": {}, "retrieved_at": "2026-09-12", "quote": "Tier 1: $5k–$7k/Month, Essentials for Regional Contractors", "source_class": "primary-provider-own-site", "text_sha256": "5362e1126f479bf14a8059f24a9acc6c78214f184e26113069af324a672668d6" }, { "source": "ServicePro: home services marketing agency cost", "url": "https://servicepro.co/blog/home-services-marketing-agency-cost", "figure": "$99 ", "value": 99, "unit": "USD", "vat": null, "axis": {}, "retrieved_at": "2026-09-12", "quote": "Software that does the repeatable parts of the same job runs $99 a month at ServicePro and $99 to $399 at Thryv.", "source_class": "primary-provider-own-site", "text_sha256": "7e2ee1cc6f94c5d76f62d41235b97a08890567b80bd054e2e0c9ccd402e4b0d2" }, { "source": "Cira: best answering service for hvac companies", "url": "https://www.hicira.com/resources/industry-solutions/best-answering-service-for-hvac-companies", "figure": "$59", "value": 59, "unit": "USD", "vat": null, "axis": {}, "retrieved_at": "2026-09-12", "quote": "Cira: Starting at $59/month", "source_class": "primary-provider-own-site", "text_sha256": "8301ace88ef8899b52259ab8d101477044ae04968619a1e0659cdd73755e8d14" }, { "source": "CallRail: pricing", "url": "https://www.callrail.com/pricing", "figure": "$95", "value": 95, "unit": "USD", "vat": null, "axis": {}, "retrieved_at": "2026-09-12", "quote": "Starts at $95/month*", "source_class": "primary-provider-own-site", "text_sha256": "21095238a5c5baba0bca83a2b8ecd9e0fb5babe62b488bcf683076077105a36c" }, { "source": "Podium: pricing", "url": "https://www.podium.com/pricing/", "figure": "$399", "value": 399, "unit": "USD", "vat": null, "axis": {}, "retrieved_at": "2026-09-11", "quote": "$399", "source_class": "primary-provider-own-site", "text_sha256": "27f80287896b03b3ddee3ac3bb33ca08d8100e06b5ff7c4479e0734c56875047" }, { "source": "Contractor-SEO.com: pricing", "url": "https://www.contractor-seo.com/pricing/", "figure": "$499", "value": 499, "unit": "USD", "vat": null, "axis": {}, "retrieved_at": "2026-09-12", "quote": "$499", "source_class": "primary-provider-own-site", "text_sha256": "dd2e57d624d44f6505350efd96902ef7558f312d59bd364de0cac4efcc072330" } ], "not_published": [ { "source": "Minyona: hvac leads", "url": "https://minyona.com/hvac-leads", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "ResultCalls: hvac leads", "url": "https://resultcalls.com/solutions/hvac-leads", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "BullsEye Internet Marketing: hvac pay per lead guide", "url": "https://bullseyeinternet.com/hvac-pay-per-lead-guide/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Service Hero Marketing: how much do hvac leads cost", "url": "https://gowithhero.com/blog/how-much-do-hvac-leads-cost", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "BuiltRight Digital: hvac seo cost", "url": "https://builtrightdigital.com/hvac-seo-cost/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Socio AI: hvac marketing agency pricing comparison", "url": "https://socio-ai.com/blog/hvac-marketing-agency-pricing-comparison", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Socio AI: hvac seo pricing comparison", "url": "https://socio-ai.com/blog/hvac-seo-pricing-comparison", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "HVACSEO.io: hvac seo pricing", "url": "https://hvacseo.io/blog/hvac-seo-pricing/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Nopio: hvac website cost", "url": "https://www.nopio.com/blog/hvac-website-cost/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Clicks Geek: marketing agency monthly retainer cost", "url": "https://clicksgeek.com/marketing-agency-monthly-retainer-cost/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Elevarus: hvac marketing agency retainer vs pay per lead", "url": "https://elevarus.com/hvac-marketing-agency-retainer-vs-pay-per-lead/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Pipeline On: hvac marketing agency", "url": "https://pipelineon.com/blog/hvac-marketing-agency/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "AnswerForce: hvac answering service", "url": "https://www.answerforce.com/hvac-answering-service", "retrieved_at": "2026-09-12", "reason": "read in full and no accepted figure on the page" }, { "source": "CallForce: hvac cost", "url": "https://callforce.global/services/answering-service/hvac-cost/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Hey Jodie: hvac answering service cost", "url": "https://heyjodie.com/en-us/guides/hvac-answering-service-cost/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "BackOps Advantage: how much does an answering service cost hvac", "url": "https://backopsadvantage.com/how-much-does-an-answering-service-cost-hvac", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "EverHelp: answering service pricing comparison", "url": "https://www.ever-help.com/blog/answering-service-pricing-comparison", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Ruby: pricing", "url": "https://www.ruby.com/pricing/", "retrieved_at": "2026-09-11", "reason": "read in full and no accepted figure on the page" }, { "source": "Birdeye: pricing", "url": "https://www.birdeye.com/pricing/", "retrieved_at": "2026-09-12", "reason": "read in full and no accepted figure on the page" }, { "source": "Avoca AI", "url": "https://www.avoca.ai/blog/how-much-does-an-answering-service-cost-a-guide-for-businesses", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Valve+Meter: best hvac marketing agencies", "url": "https://valveandmeter.com/blog/marketing/best-hvac-marketing-agencies/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "minyona.com", "url": "https://minyona.com/hvac-leads", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" } ], "sources": [ { "url": "https://minyona.com/hvac-leads", "label": "Minyona: hvac leads", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://99calls.com/HVAC-Leads.htm", "label": "99 Calls: HVAC Leads", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://resultcalls.com/solutions/hvac-leads", "label": "ResultCalls: hvac leads", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://peakintent.com/lead-generation/hvac", "label": "PeakIntent: hvac", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://bullseyeinternet.com/hvac-pay-per-lead-guide/", "label": "BullsEye Internet Marketing: hvac pay per lead guide", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://inquirly.com/hvac/", "label": "Inquirly: hvac", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://gowithhero.com/blog/how-much-do-hvac-leads-cost", "label": "Service Hero Marketing: how much do hvac leads cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://builtrightdigital.com/hvac-seo-cost/", "label": "BuiltRight Digital: hvac seo cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://socio-ai.com/blog/hvac-marketing-agency-pricing-comparison", "label": "Socio AI: hvac marketing agency pricing comparison", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://rsgonzales.com/hvac-seo-packages/", "label": "RS Gonzales: hvac seo packages", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.contractor-seo.com/pricing/", "label": "Contractor-SEO.com: pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://socio-ai.com/blog/hvac-seo-pricing-comparison", "label": "Socio AI: hvac seo pricing comparison", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://hvacseo.io/blog/hvac-seo-pricing/", "label": "HVACSEO.io: hvac seo pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.hellowebdesigns.com/blog/how-much-does-an-hvac-website-cost/", "label": "Hello Web Designs: how much does an hvac website cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://inquirly.com/hvac-leads-cost-2025/", "label": "Inquirly: hvac leads cost 2025", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.nopio.com/blog/hvac-website-cost/", "label": "Nopio: hvac website cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://clicksgeek.com/marketing-agency-monthly-retainer-cost/", "label": "Clicks Geek: marketing agency monthly retainer cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://elevarus.com/hvac-marketing-agency-retainer-vs-pay-per-lead/", "label": "Elevarus: hvac marketing agency retainer vs pay per lead", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.sureshotsystems.com/insights/hvac-marketing-agency-pricing-guide-2026-commercial-retainers-performance-based-models-roi-benchmarks", "label": "Sureshot Systems", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://servicepro.co/blog/home-services-marketing-agency-cost", "label": "ServicePro: home services marketing agency cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://pipelineon.com/blog/hvac-marketing-agency/", "label": "Pipeline On: hvac marketing agency", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.answerforce.com/hvac-answering-service", "label": "AnswerForce: hvac answering service", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://callforce.global/services/answering-service/hvac-cost/", "label": "CallForce: hvac cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://heyjodie.com/en-us/guides/hvac-answering-service-cost/", "label": "Hey Jodie: hvac answering service cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.hicira.com/resources/industry-solutions/best-answering-service-for-hvac-companies", "label": "Cira: best answering service for hvac companies", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://backopsadvantage.com/how-much-does-an-answering-service-cost-hvac", "label": "BackOps Advantage: how much does an answering service cost hvac", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.ever-help.com/blog/answering-service-pricing-comparison", "label": "EverHelp: answering service pricing comparison", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.ruby.com/pricing/", "label": "Ruby: pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://smith.ai/pricing", "label": "Smith.ai: pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.callrail.com/pricing", "label": "CallRail: pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.podium.com/pricing/", "label": "Podium: pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.birdeye.com/pricing/", "label": "Birdeye: pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.avoca.ai/blog/how-much-does-an-answering-service-cost-a-guide-for-businesses", "label": "Avoca AI", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://valveandmeter.com/blog/marketing/best-hvac-marketing-agencies/", "label": "Valve+Meter: best hvac marketing agencies", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://minyona.com/hvac-leads", "label": "minyona.com", "license": "the publisher's own terms; quoted for reporting and comment" } ], "methodology": "Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 9 of the 31 named sources that could be read published a usable figure; 22 published none and are recorded as not published, never filled in; 4 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in USD (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 287 candidate sentence(s) were refused by a reviewer with the reason recorded. The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): the published price per channel per provider - monthly retainer, per-lead, per-call, per-minute, per-appointment, website build - reduced to ONE comparable number the market never states: the cost of an acquired HVAC job by route, retainer plus ad spend against pay-per-lead against answering-service recovery of missed calls; the share of agencies publishing a price at all, the entry price by channel, and changed-since", "embed": "

59 to 5,000 USD

9 published figures, HVAC Marketing Lead Index, across 9 sources, read 12 September 2026

Source: CoilDesk HVAC Marketing Lead Index
" }